Sometimes you need to preach to the choir: Jarod Lam wants to teach comic retailers how to use the internet. What? You say retailers already know how to use the internet, and point to Michael Tierney's disjointed diatribes as an example?

No, no. Jarod doesn't aim to teach retailers to use the internet in that way. Instead, he wants to show them how to set up a website, target specific markets and, well, sell more comics. So, he's offering a free, downloadable booklet called "Internet Marketing Secrets for Comic Retailers," which lays out the basics in 25 pages.

As I read over the e-book I thought, "Retailers should already know all this." But then I realized if they did, they'd already be using the internet better. (Link courtesy of The Pulse.)