Monday, November 10, 2003

"Dead in the water": At Ninth Art, Paul O'Brien takes his own look at Epic's journey, from its pie-in-the-sky beginnings to its current death throes.

"Now, true enough, Epic was designed to be viable at lower sales levels than mainstream Marvel comics. However, if these books are making any money, the profits must surely be marginal. Marvel's management might well be setting out to distance themselves from Jemas' policies for the sake of it, just to make their mark on the company. But they might equally be looking at the figures and asking themselves whether this is really a sensible use of Marvel's resources. How much time and effort has Marvel ploughed into this project, and how much money is the publisher ever likely to see back? It's certainly a valid question."