Sunday, November 16, 2003

Wrapping up "Namor": Andi Watson talks to ComiX-Fan about yesterday's announcement that "Namor" will end in February with Issue 12:

"The decision was made a coupla months ago so it's no big surprise or a case of shoehorning everything in to one last issue. There's closure. There were no plans to write beyond the twelve that are coming out. Is anyone surprised?

"The idea behind Namor was to create a book that teenage girls would read. Teenage girls don't go into comic shops, they go into book shops. The target audience for the book will now never see it. It's just another book that got mauled in the direct market and by the fanboys and will sink without trace. But yeah, Bill was keen to reach out to build new audiences for mainstream comic books but it's always gonna be a long term project that requires a longer term consideration of profit and loss. The direct market continues to shrink and appeal to an ever narrower demographic ... we all know this, it's been happening for decades. I said the same thing when I started and it still holds true."