Secret wars: At Broken Frontier, Graeme McMillan looks at Marvel's love-hate relationship with the Internet, particularly when it comes to keeping "secrets":

"The fact of the matter is, Marvel dropped the ball on these two 'secrets', and big style. There was, for awhile after the X-Men Reload solicits broke, speculation that this was all a planned leak to try and generate excitement for the books again, after more than half a year’s predictions and rumor had taken its toll on the fans’ expectations and patience (not that that was the reaction from many places, outside of already-existing Marvel fan strongholds; many online reactions to the news were more of the 'Well, that’s kind of duller than I’d been expecting', especially when Newsarama put up a couple of covers from the books in question, featuring the return to superhero costumed status quo that’s been expected for awhile), only to be replaced by stories of Marvel aggressively trying to find out where the leak had originated, including threats of websites that didn’t co-operate being cut off from future press releases and previews."