Tuesday, March 30, 2004

Importing kidculture, but not as comics: The Washington Post reports on Walt Disney's plans to import a top-selling international comic franchise into the United States -- as prose. Although W.I.T.C.H. comics sell more than 200,000 copies a month in Italy, Disney thinks American girls will prefer "chapter-book storytelling," at least at first. The first two volumes in the series will be introduced next month; a cartoon series is scheduled to debut next year.