The market for manga: Writing for Publishers Weekly (subscription required), Heidi MacDonald examines whether the U.S. market is becoming oversaturated with manga releases. The answer? There's a glut of titles, but the market can handle it. Here's ADV Manga's Robert Boyd:

"There may be shakeouts. But why would the category collapse? It's popular. You never hear people saying that there are too many rock 'n' roll records."

Dallas Middaugh, Del Rey Manga's director of manga, also addresses the notion that manga is a fad:

"If it's a fad, most people don't realize it's a five-year-old fad. It was five years ago that Pokémon started it all, and it's gotten bigger every year since then. People look at manga as though it just started within the past year or two, when the truth is that manga has been around the U.S. market for 20 years."