Movie madness: Newsarama checks in with Dark Horse Comics editor Scott Allie about the publisher's plans to take advantage of the Hellboy movie hype. Marvel and DC should take notes:

"We're doing a lot. We did a deal with Pocket Books to put the two Chris Golden Hellboy novels in mass market bookstores. We're doing a paperback of The Art of Hellboy, and an art of the movie book. We've created an endcap display for all the Hellboy collections -- five by Mike Mignola, plus two others by other people.

"The five Mignola collections got new covers and new designs. The idea with the new design was to make it more distinctive. So much of the Hellboy business is the trade paperbacks, and we realized that most stores rack their collections spine out-all the casual reader sees as he walks by the aisles is the spines of all these books. While the old trade spines were classy, they didn't stand out at all. They were too simple, and didn't stand out from anything. The Sandman trades have a really nice design where, when you see a group of them on the shelf together, they stand out. The Marvel books, with that ghastly yellow beacon on the spine, stands out, but not in a way that tells you what the book is or if you want it."