Wednesday, April 28, 2004

Call to arms: Steve Lieber suggests the energy being devoted to "rescuing" canceled titles like Wildcats and Stormwatch might be better used supporting struggling small press and self-published comics:

"Let's say that a well-organized and sustained push could raise a book's sales by five hundred or a thousand copies. That's not enough to keep a corporate publisher from cancelling a moribund series. It simply doesn't represent a big enough slice of their expenses. But that same increase on a small press book makes an unbelievable impact. It can push a book out of the red and into the black, It can significantly increase the buzz on a title, making fence-sitting retailers more likely to order that all-important first copy, and most importantly, it can keep a cartoonist working on his or her comics instead of moving off to do commercial art.

"So, to those of you who want to make a cause of a comic, I say pick a worthy black and white title - something you can really get behind like Finder or Scooter Girl or (your favorite indie here), and make that the beneficiary of your activism. It's may be almost impossible for a small clique of fans to change the fate of a color comic from one of the big publishers, but the economics of small press publishing are such that a relatively small number of fans can make a very big difference."