International love story: BBC News looks at how romance publishing giant Mills and Boon has latched onto the manga market in Japan, fighting for shelf space and struggling with a few cultural differences:

"And when it comes to manga, the romantic tastes of Japanese women cannot be satisfied by Mills and Boon alone. Offerings from other publishers include explicit sex scenes and love stories between men.

"These are not produced for gay men, but are aimed specifically at women. While Western romance has made its mark in Japan, it could be that this sub-section of the genre may not be making the return journey quite yet."