Kid culture: A new entertainment company has launched, targeting boys ages 8 to 13 with a comic book, monthly magazine, live-action and animated TV shows, toys, collectible and electronic games and trading cards. Riot Media Inc. hopes to trot out its first products by next spring:

"With 15 million boys ages 8-13 spending $18 billion annually on their own and influencing an additional $145 billion in spending, many companies have devoted considerable time and resources marketing individual products to them. Yet no one has been able to successfully create an integrated brand that delivers content for multiple platforms simultaneously. We will fill this market niche in a way that our target audience will embrace and make their own."

Here's the press release.