Friday, April 23, 2004

Manga for the people (Part II): I must've been asleep at the wheel this morning, because I missed this news, courtesy of ICv2.com: Tokyopop will begin advertising some of its titles on television beginning in May. The ad spots, which will run on Cartoon Network, MTV, Spike TV, G4 and Tech TV, will feature Saiyuki, D.N.Angel, Tokyo Babylon, Princess Ai and Tokyo Tribes:

"Although comic publishers have produced television ads for use in co-op programs in the past, and Hasbro paid for television ads for comics featuring its toy properties in the 80s, this is the first time in our recollection that a comic publisher has borne the full cost for television advertising for its products. Retailers have asked for such publisher support for comic sales for decades; Tokyopop is to be applauded for taking this bold step."

(Thanks to Shawn Fumo for the heads up.)