Tuesday, April 27, 2004

Viz and fizz: It's no Tokyopop TV-ad buy, but it'll have to do. Viz has announced it's launching an ad campaign with Dr Pepper, beginning in the June issue of Shonen Jump. As part of the campaign, Shonen Jump and Dr Pepper will sponsor the -- brace yourselves -- "Be You, Be a Pepper, Be Manga" art contest. I'll let the press release explain it:

"SHONEN JUMP readers will be encouraged to draw themselves as an original manga-style character enjoying the great taste of Dr Pepper. Twenty submitted entries will be selected as finalists by the magazine’s editors based on originality, creativity and the incorporation of a Dr Pepper can/bottle/logo."