The television age: Newsarama examines Tokyopop's TV-ad campaign:

"Tokyopop has, understandably, taken the approach that the idea is ready to be tried again, rather than the model of comics on television is forever broken and will never, ever work. Recall – the last time a major American publisher advertised comics on television, cable (with its specialized channels for specialized audiences) was not the dominant force it is today. Additionally, as sad as it might be to say about distribution of American comics, it’s far easier for a viewer to find a Tokyopop book than it is a monthly comic from the two majors, or even a trade from the two majors."