Friday, June 18, 2004

Convention planning: Newsarama chats with Top Shelf's Chris Staros about the importance of the convention circuit:

"Conventions are an absolutely vital part of our cash flow, probably more so than other publishers, as I think we do more conventions than any other publisher out there. This year we're publishing 36 books, mostly graphic novels, to the tune of about $400,000 in printing costs alone - ouch! Do you have any idea how many books you have to sell in the small press to generate that kind of money in a year? It's staggering."