The man behind the mask: The New York Times profiles Marvel Studios CEO Avi Arad. Here's Michael Chabon:

"I was expecting someone more interested in leveraging and marketing. But the guy knows Spider-Man backward and forward — all the minor super-villains and their secret identities. I found myself totally able to talk to him on this ridiculous, wonderful level of, `Who's tougher, the Lizard or the Rhino?'"