Prose and cons: At Ninth Art, Ben Wooller looks at recent moves by Marvel and Dark Horse into the world of prose fiction:

"Marvel's line, of course, will feature Marvel properties. While the press release promises the primary function of the new line is to 'create great fiction', the blaring title of the release, 'Initiative Expands Upon Publishing Division's Success In Graphic Novel Market And All-Time High Awareness Of Marvel Characters' (emphasis mine), suggests otherwise.

"I can see Marvel wanting to cash in on the Harry Potter craze: young adult fiction is big bucks these days, but just to be sure, Marvel is covering every base. A sequel to the 'critically acclaimed young adult novel' MARY JANE is planned, followed by a middle grade SPIDER-MAN novel, and a 'fantasy' WOLVERINE novel for adults."