Dhoti and Spandex: Newsweek discovers Marvel's plans for an Indian Spider-Man:
 
"It's a blending of cultures that Marvel Comics sees as natural — and profitable. 'India is very rich in graphical mythology, and that plays well to the superhero ethos,' says Marvel Comics president Gui Karyo. At the same time, India — with a population of 1 billion — has a rapidly growing middle class and a burgeoning interest in Western culture. In 2002, 32-year-old Sharad Devarajan launched Bangalore-based Gotham Entertainment to publish Marvel, DC, Dark Horse and Warner Brothers comic books on the Indian Subcontinent. Since then, the company has ramped up circulation to about half a million copies each month of such titles as Superman, Batman and, of course, Spider-Man."