Latin vibe: Hispanic Business talks with Marvel's Joe Quesada about the new Amazing Fantasy, which features Anya Corazon, a Latina superhero with Spider-Man-like abilities (don't call her Spider-Girl):

"I made a trip to Mexico City and I was really impressed with how crazy people are about Spider-Man there. ...

"We didn't conduct a market study like they do in the film industry, which spends a lot of money to target audiences for its productions, but we did see it in the faces of the people who buy comics in the stores. They are increasingly the faces of Hispanics, and many are women."