Marvel's man in Hollywood: The Star of Malaysia chats with Marvel Studios CEO Avi Arad about the current popularity of superhero movies, and why The Punisher didn't do well:

"We have a lot of characters – some are more fun than others. Today it’s tougher to sell violent movies, especially something like The Punisher. It’s a story we wanted to tell, and for people who liked the genre it was a very good movie. We knew that it would make less money but it’s okay."