Tuesday, July 06, 2004

Scholastic's Bone: Although Publishers Weekly had the news on Friday, today Scholastic Press officially announced the January launch of its graphic-novel imprint, Graphix. As PW reported, the imprint will debut with Jeff Smith's Bone; however, the Graphix edition will be full color in a 6-inch by 9-inch format:

"Scholastic will launch Bone as the flagship title for Graphix with a six-figure marketing campaign. Bone will be officially announced at Comic-Con International 2004, and promotional items will include comic book teaser booklets, give-aways, and in-store display and merchandising materials. Scholastic will also mount a national advertising and publicity campaign including author appearances at conventions, book and comic book stores, and a dedicated Bone page on Scholastic.com in cross-promotion with Cartoon Books' existing 'boneville.com' website. Advance copies will be sent to a very wide range of key influencers in the children's and adult book worlds, and special attention will be paid to the library market where Bone has been consistently acclaimed for its role in promoting literacy."