Sometimes they come back: BillJemas.com went live yesterday, complete with a message from the former Marvel publisher:

"Right now, all I can say about the new business is that a great group of friends from the comic book industry, Marvel Enterprises, Madison Square Garden, Marvel Entertainment, the National Basketball Association, Simpson, Thacher & Bartlett, Harvard Law School and Rutgers College are all teaming up, and that our business plans and prospects look pretty good."

There's also a promise of "hijinx to follow."

(Link via ICv2.com.)