Fictional characters, big bucks: Forbes magazine has released its list of the top-earning fictional characters of 2003, based on toy/merchandise sales, video-game sales, publishing and box-office revenues, and DVD/video sales and rentals. (To qualify, a property must have debuted in a narrative story, such as a cartoon, book or video game; that's why the $4 billion-earning Hello Kitty is excluded.) It will come as little surprise that Walt Disney's Mickey Mouse tops the list with a 2003 income of $5.8 billion.
- Mickey Mouse: $5.8 billion
- Winnie the Pooh: $5.6 billion
- Frodo and Lord of the Rings: $2.9 billion
- Harry Potter: $2.8 billion
- Nemo (Finding Nemo): $2 billion
- Yu-Gi-Oh!: $1.6 billion
- SpongeBob SquarePants: $1.5 billion
- Spider-Man: $1.3 billion
- Wolverine (X-Men): $900 million
- Pikachu (Pokeman): $825 million
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