Retailer pushes reading, offers free comics

The Arlington, Mass., Advocate profiles retailer Bob Howard, who takes a reading-advocacy approach to running the newly opened Comicazi:

"If a child comes in here and wants to buy just a toy, I won't take their money unless they take a comic," said Howard, 34, who gives children free comics to encourage them to read. "One of the big things I'm learning is most children really don't read. They're not really excited to read about things. They're quick to grab a toy. Here, it's really nice to find a large percentage of children who are excited to get the free comic and they come back for more adventures."