Winning with "The Losers": Ninth Art talks to Andy Diggle about "2000AD," "The Losers," "Swamp Thing" and "genre diversification":

"I'd like to see more comics aimed at people like me. People who are aware of comics but don't obsess over them, people who go to the movies and watch TV and want to be entertained without having to memorise 50 years of continuity. In other words, 'the general public'. There's too much of a gulf in comics between cheesy pulp on the one hand and worthy-but-dull, highbrow 'indie' stuff on the other. I'm all for reaching a wider audience, and that means giving people stuff that's smart, accessible, entertaining and immediate. I think the crossover success of stuff like SANDMAN, PREACHER, TRANSMET, 100 BULLETS, Y and FABLES shows there's a market for it."