Levitz in the spotlight: DC Comics President and Publisher Paul Levitz talks to The Pulse about changing editorial philosophies, the company's planned manga line, and the growth of the bookstore market:
"... I think where we're misspeaking as an industry is in the emphasis on the bookstore 'market' as opposed to the book 'format'. When we look back at – I think we did the exercise over a five year period – and you chart growth of the book format in each of the two channels of distribution we use, they're almost exactly parallel. And the comic shop, at least for us, stays at well over half of the distribution. When I did my year end estimates for market share analysis and all of that, even with all of the explosive growth of manga, which has been predominantly in the bookstore business, you're still selling more book format comics through the comic shops than you are through the bookstores. And I think what's happening on a human level underneath it, is that the same kind of person is buying it in both [channels]. I don't think we're selling most of the trade paperback collection we do in a comic shop to someone who's coming in every Wednesday to buy the new releases."
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