A market for superheroes: Does Aquaman not float your boat? The Teen Titans don't get you going? Maybe you need a different kind of superhero like, um, Kaptain Kelmore, "the financial superhero." Fighting supervillains is nothing compared to battling "fiduciary mayhem" and saving "investors from mutual fund prospectus confusion." Sounds riveting, right?

Well, it seems to be working for the Kelmoore Investment Company, which is publishing the second installment of the alliteral adventures of Kaptain Kelmore:

"'Two years ago, we created Kaptain Kelmoore to help educate investors about options investing -- our firm's specialty,' said Tammy Wendoll, Senior Executive Vice President. 'The informative, but light-hearted comic book presentation of a complex financial vehicle became enormously popular with financial advisors and individual investors. Since then, Kaptain Kelmoore seems to have developed a cult following.'"

The comic can be ordered through the company's website, or by calling a toll-free number. Some 20,000 copies of the first two issues have been ordered by investors.