Cooler than Gene Simmons? Maybe we've misjudged Marvel Studios CEO Avi Arad. The L.A. Daily News talks to NASCAR driver Brendan Gaughan, who caught the Hollywood premiere of The Punisher:

"John Travolta and Kelly Preston were there. Gene Simmons from KISS was there. Tom Jane and his fiance Patricia Arquette were there. The coolest guy in the world is the guy from Marvel Comics. His name is Avi, and I don't know his last name, but he was the only guy I wanted to meet. He's the neatest guy, and he's a big race fan. I had my Kodak with me, and I took his picture. He's going to come to Fontana and hang out with us."