The discount debate, Part 3: At ICv2.com, retailer Ilan Strasser continues the back-and-forth over volume pricing and special incentives:

"Relative to volume discounts, I would like to ask Dave: let's say a customer came into your store and after looking through your shelves, brought 10, 15, or 20 trade paperbacks to the front counter. Let us assume you do not regularly offer discounts on store merchandise. If he then inquired about receiving a discount given the sizeable purchase he was considering making, would you risk losing such a large sale by not giving him a discount you could afford (say 20%)? If you already offered a discount, would you give him an extra 10% over other customers to facilitate the sale? I certainly would."