Graeme McMillan is a depressing old fuddy-duddy who always looks on the bad side of everything: In his Broken Frontier column (no permalink), Graeme McMillan has his doubts about Tokyopop's TV ad campaign:

"I have to question what television adverts are meant to actually do here, for a start. It’s very rare for any other print medium to run television advertising, unless it’s for a specific big name author -– Stephen King or any of the supermarket blockbuster books that come out that are usually based around lawyers in a moral dilemma of some shape or description. I can’t, generally, think of any magazines that run TV spots either. Again, this leads me to believe that the ROI on TV advertising isn’t exactly wonderful for print, for whatever reason. Not that comics should necessarily automatically lump themselves in with book or magazine publishing, especially if they aspire to the more pop-cultural status of movies or computer games (both of which do advertise on television, and heavily) … But, nonetheless, perhaps the problems that the more mainstream print avenues face might be something for comic’s publishers to take heed of."