Special treatment: Newsarama reports an item that Johanna Draper Carlson had earlier this afternoon: Barnes & Noble will offer a "Limited Edition," 992-page hardcover Ultimate Spider-Man, composed of material previously only available in three separate collections. The special edition will retail for $49.95 ($34.96 online); combined, the three separate collections would cost $90, or $47 softcover.

Expect retailer backlash at ICv2.com in the next few days.