Wednesday, June 23, 2004

Anime planet: Animation World Magazine attends the Licensing International trade show, and discovers anime isn't just a fad:

"The anime craze is here to stay, judging from a walk down the aisles. Even more Asian licenses — from Japan, Korea and China — were on display this year than in the past. Some of the properties exhibited are already on the air in the U.S., mostly on Cartoon Network or the Fox Box programming block, while others are about to launch and still others are established in Europe or Asia but just being introduced to North America. Properties ranged from cute animals for young kids (such as Korea’s Mashimaro) to fashion-driven tween girls series (4Kids’ Winx Club) to action-adventure properties for male teens and tweens (Warner Bros.’ Megas XLR).

"Some examples of note included Warner’s Hi Hi Puffy Ani Yumi, which will debut in late November 2004. Based on a popular Japanese music group, the half-hour comedy will feature three 7-minute animated segments with two 30-second, live-action bookends. Fashion and publishing are among the licensed products planned. TokyoPop highlighted its Rave Master; the series airs on Cartoon Network and has spawned a DVD, Cine-Manga titles published by TokyoPop, and a master toy line from Hasbro."