Cloonan talks Demo: The Pulse has a brief interview with Demo artist Becky Cloonan:

"I've always liked experimenting with different styles, switching it up, and playing with the whole comics medium. DEMO is a perfect project to apply this to; I think changing styles every issue is a great way to separate each story, and tell it in the best way possible. I approach each issue like I would for a graphic novel. I do a few character sketches, figure out what I want the overall feel to be, and just go at it."