Don't believe the hype? The Identity Crisis promotional juggernaut continues, with The Atlanta Journal-Constitution (registration required) breaks out the hyperbole to describe DC Comics' summer whodunit:

"As its first issue hits the shelves, the seven-part series, Identity Crisis, is being hyped as the next milestone in comic book evolution, even mentioned alongside such seminal works as the Batman treatise The Dark Knight Returns and the deconstructionist story Watchmen.

"In non-geek terms: This is to comics what Harry Potter and the Prisoner of Azkaban is to movies — one big blockbuster event."

Is anyone really comparing the miniseries to The Dark Knight Returns and Watchmen? Seriously.