Tuesday, June 08, 2004

Sticking with the classics: ICv2.com also chats briefly with Vertical marketing director Micah Burch about the publisher's approach to manga:

"... The Tokyopops of the world are doing all the pop, cool, cheap manga, but the classics have been ignored. So that's our strategy. We feel that Buddha is the best manga ever, so that was our place to start, but our strategy is to, without becoming a specialist in manga (because that's not our thing), to continue to find the classics that have been overlooked."