Tuesday, July 13, 2004

Alternative Comics asks for help: Alternative Comics Publisher Jeff Mason has issued a plea for help with "cash flow problems," asking readers to buy the company's books:

"Alternative Comics is suffering some very dire cash flow problems and I am turning to you for help. In the spring of 2002 our book trade distributor, LPC, filed Chapter 11 bankruptcy owing Alternative Comics a lot of money. I had hoped that I could weather the storm by taking money from my savings and by borrowing on credit until receiving the agreed-upon 42% of what LPC owed us. Now over two years later, LPC is still in bankruptcy proceedings and I am completely out of savings and credit. ...

"... Lack of cash on hand has also caused me to have to shrink print runs on some books. This increases the cost per unit of each book, and speeds the looming reprint costs.

"I've been increasing my publishing schedule over the last two years, and in hindsight, I expanded too quickly. Alternative Comics is moving forward with a much more reasonable, much more foresighted publishing schedule, with some really amazing projects in the works!

"Alternative Comics’ cash flow problems have been the only reason for not yet reprinting Bipolar #1 and Humor Can Be Funny as well as having been the only reason a number of books have been arriving late or re-solicited.

"I am asking you to please buy Alternative Comics books from your local retailers. In my fanciful imagination, the best result would be for retailers to quickly sell out of all Alternative Comics books in inventory to customers and hurriedly place nice reorders with distributors.

"Alternative Comics has no staff other than myself, so I am unable to handle orders directly. I ask that readers buy from your local comic book retailers, and retailers to buy from your favorite distributors."