Friday, July 30, 2004

Cartoon Network more profitable than CNN: Via comes word from Variety that Turner Broadcasting's Cartoon Network is actually more profitable than the CNN group, accounting for 17 percent of Turner's revenues -- versus 14 percent for news:

"Turner also revealed some of the reasons for Cartoon Network's profitability, which go beyond the prices advertisers are willing to pay for CN's attractive audience.  They include licensing of its characters through Warner Bros. consumer products division and the equity stakes of 2-4% that CN takes in ancillary revenues of shows it purchases from outside suppliers."