Phoenix saga: The New York Times charts Marvel's rise from bankrupt comics publisher to Hollywood powerhouse:
 
"Begun 65 years ago, Marvel produces 60 comic book titles a month and maintains a loyal fan base and dominance in the market. But comic publishing contributes just 15 percent of the company's operating profits. Licensing revenue from films and related merchandise contributes 83 percent.

"'Somebody once joked to me that Marvel is nothing more than a bunch of lawyers and accountants,' said [CEO Allen] Lipson, who is himself a lawyer and joined Marvel in 1999 as its general counsel."
 
Interestingly, no mention is made of Bill Jemas' role in Marvel's reconstruction (or Joe Quesada's, for that matter).