That's, what, 210 in cat-years? Australia's The Age examines the cultural impact of 30 years of Hello Kitty:

"As a trend, it's all about being pink, soft and vulnerable. But the girlish sweetness is micro-managed by her creators who have strict rules.

"For example, they license the sale of all-pink kitty-endorsed kitchen appliances but refuse to allow her image to be used for anything sexy or even vaguely violent. Yes to microwaves, no to paring knives."