Monday, August 30, 2004

Web of profits: The White Plains, N.Y., Journal News looks at how Marvel is cashing in on the current popularity of Spider-Man:

"... [T]there are skeptics on Wall Street who wonder whether Marvel can keep up its marvelous performance. Some of its more obscure characters may be tougher to turn into money machines than Spider-Man, perhaps its best-known creation. Another highly promoted movie, The Hulk, was a box-office disappointment.

"Spider-Man's novelty also could gradually diminish as more sequels come out.

"'It is always a big risk to assume that there are other blockbusters out there,' said Peter Mirsky, an analyst at Oppenheimer in New York."