Bendis' True Believer: The New York Times' Small Business special section features a comic strip by Brian Michael Bendis that chronicles his rise through the world of comic books. In the strip, titled "True Believer," Bendis describes his relationship with Marvel Comics:

"A few years ago, when Marvel signed me to an exclusive writing contract ... they were, in a sense, hiring Jinxworld Inc. A large publicly traded company like Marvel hiring the service of a small corporation for a creative service. That service? Me."

Bendis tells Newsarama how the Times gig came about.