Talking with Avi Arad: The Philippine Daily Inquirer profiles Marvel Studios CEO Avi Arad, who's dutifully promoting The Punisher to the unsuspecting international market:

"The Punisher is a big part of the Marvel Universe. We have characters who have super-powers, who are super-heroes, and we have characters who are just heroes. Vigilante is a term that can mean that they take the law into their own hands. What makes him a unique character is how he reflects the way we all feel about that. ... The Punisher is one of the top franchises we have, one with a huge following. Many people like the idea, believe it or not. This movie is a throwback to movies like Death Wish."