Marvel finally announces Paniccia hire, OGN role

Why is Marvel only now "officially" announcing its hiring of former Tokyopop editor Mark Paniccia as senior editor when that news has been well-known since mid-October? (Paniccia even was interviewed in November about plans for the revamped Amazing Fantasy.)

As Newsarama points out, the release does contain at least one piece of new and potentially interesting information, in that the headline indicates plans for Paniccia to "spearhead" the development of original graphic novels.