Tuesday, February 01, 2005

Marvel heroes to appear in Visa Super Bowl ad

And the Marvel licensing deals just keep coming: Reuters reports that Marvel characters, including Spider-Man and Captain America, will appear in a 30-second Visa commercial set to air during the first half of the Super Bowl. Such spots can cost as much as $2.4 million.

In the ad, the superheroes respond to a woman's cry for help over a stolen Visa check card -- only to realize it's a false alarm because Visa cardholders aren't liable for fraudulent charges.

Update: A followup post, with a link to the actual commercial, can be found here.