Mixed signals from Marvel on original graphic novels?

Although Marvel's December press release announcing its hiring of former Tokyopop editor Mark Paniccia clearly stated he would "spearhead original graphic novel development," Comics Continuum's report from MegaCon quotes editor in chief Joe Quesada as saying OGNs don't fit the publisher's "fiscal philosophies." No other details were given in the article.

At the first of his two panels this weekend, Quesada also discussed the delayed Wha... Huh? one-shot, saying an "internal" question had to be answered: "The book pokes fun at everybody. Everybody outside of Marvel was shown the scripts."