Tuesday, March 22, 2005

Tokyopop expands in Wal-Mart and Target

ICv2 reports that Tokyopop is smartly using Clip-Strips to market its Cine-Manga line in Wal-Mart stores, displaying the books alongside the corresponding DVDs, or hanging them at the end of toy aisles or near cash registers.

Wal-Mart's largest competitor, Target, will begin stocking an eight-book offering of Tokyopop manga this spring, which is described as "the largest and most extensive Tokyopop program yet in Target stores." No details were provided on which manga are included.