Tuesday, March 16, 2004

License to ill: Marvel has announced licensing agreements with LeapFrog, which designs educational products like Learning Screen Karaoke, and VTech, which makes electronic educational products like Alphabet Classroom. As part of the agreement, LeapFrog will combine its LeapPad cartridges and books with Spider-Man, and VTech will combine the Spider-Man and Friends pre-school line with its V.Smile TV Learning System.

Here's Marvel's Tim Rothwell: "The educational toy market has seen an impressive boom over the past three years due to advances in technology and improved playability. Joining the Marvel brand with industry innovators like LeapFrog and VTech allows our world-famous properties to penetrate new markets."