The name of the game: As more and more comic books are optioned for films and video games, a survey by the Entertainment Software Association indicates about one-third of gamers would like to see fewer licensed properties, and more original concepts. Reuters reports on the fine line game developers must walk, weighing often-hefty licensing fees and changing tastes against the marketing power of properties like Spider-Man and Harry Potter:

"If we could make all original games and grab a large share in the industry, then that would be a no-brainer."