Tuesday, May 11, 2004

The revolution will be televised (again): Publishers Weekly (subscription required) has more details on Tokyopop's television-ad campaign, including some of the time blocks:

"John Powers, Tokyopop v-p, marketing, told PW that the manga publisher has commissioned a series of 30-second television spots that will appear on MTV, the Cartoon Network, Spike TV, G4TV (the interactive gaming network) and TechTV beginning May 10. On the Cartoon Network, the spots will appear during the late-night time block (beginning at 8 p.m. on Saturdays), which features anime and Western cartoons, and the Toonami time block, which features anime from 5 p.m. to 7 p.m."

The spots will feature the "Join the Manga Revolution" theme the publisher uses in print ads.