Concerning McSweeney's: In Toronto's Eye Weekly, Guy Leshinski falls in love with McSweeney's Quarterly Concern Issue 13:

"As beautiful and thorough as this collection is, though, it represents a frustrating trend: alternative publishers printing their new releases as expensive objets d'art -- not just for reading, but for display. The preciousness of the McSweeney's book is both impressive and intimidating. It practically demands reverence; its goldleaf frail to the touch, its byzantine cover as mind-taxing as a roadmap. Had Ware thought to slip a pair of latex gloves between its pages, they would have seemed perfectly at home. It looks and feels more like an elaborate dictionary than a comic book, which puts the experience of reading it dangerously close to the numbing wholesomeness of schoolwork. (No kid is going to sneak this thing into homeroom.)"