Retailer spotlight: Canada's London Free Press uses Free Comic Book Day as an opportunity to spotlight local retailer Brahm Wiseman, who owns Heroes:

"Wiseman sees trade paperbacks or graphic novels -- where a serial comic book story is reprinted in book form -- as the future of the industry. Wiseman says the book format may make comics more respectable by 'getting rid of the stigma of comic books as disposable, dime-store, kid stuff.'"